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AGCM aspires to make people and money grow. This entails each person being prepared to increase their knowledge, question their attitudes and values and think about their own behaviour. AGCM’s leadership have in this respect a particular responsibility for shaping, developing and utilising the assumptions of all employees, irrespective of age, gender, handicaps, sexual orientation, ethnic affiliation or religious belief. Putting this into action means that recruitment, marketing and profiling must always reflect AGCM’s attitude to diversity. Diversity provides a basis for broader and deeper expertise which itself creates added value for AGCM and our customers.